The Medicine Woman: Dana Eudy, Co-Founder of Field Apothecary

By Dana Matthews / Photography By Dana Matthews | May 15, 2017
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Owner of Field Apothecary, Dana Eudy, organizes her stock.
Field Apothecary grew from Eudy's revitalized interest in botanics and the desire to treat her children homeopathically.

With the birth of her children, Dana Eudy rediscovered her interest in spiritual healing. Raised in Texas, she was introduced early by her father to Latino culture’s use of herbs. From this she developed an attraction to botanicas and traditions that bridged the mystical domain. As a mother, she pursued studies in homeopathy, Ayurveda and Western herbalism so she could treat her kids holistically at home.

This desire inspired her to grow herbs in her Gowanus backyard from which she created the tinctures and tonics that eventually led to Field Apothecary.

“I noticed my kids weren’t getting sick even as they were entering school,” she said. She wanted to expand and share her understanding of “the ability [herbs] have to keep us well and free from disease.”

Brooklyn space limits and difficulty sourcing locally grown herbs, plus her growing desire to spend more time getting to know the plants, encouraged her to move to Germantown. “Getting a bag of dried herbs from another part of the world wasn’t resonating with my inner being.”

Bringing others confidence in the benefits of herbs is a Field Apothecary goal. Judging by the success of products such as Deep Sleep Tincture, Eudy seems well on the way.


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